(Pod001)-- What is a Webinar and Why is it of Value?   
Listen to our 1st podcast as we describe the many different formats a webinar may take and why holding a corporate webinar program offers great value in building your brand and generating sales revenue. This is a terrific podcast which clearly sets the stage for the case study interview presented in our 2nd Episode (Pod002) easily found at the top of our Archive List.

Listen and then let me know what you think (podcast runs 33 min.):

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00:00 -- Introduction and Welcome
-- why download the slides
-- how to use the "Ask Dave" module
03:32 -- You're Ready (review slides 5/6/7)
-- initial questions to ask before beginning a webinar
-- why to consider using a webinar and what to expect
06:00 -- Format Choice
-- slide 8 presents 4 webinar format choices
-- how does 4th generation technology provide the advantage of warmth and trust
07:40 -- Common Components
-- slide 9 discussion focused upon webinar capability
-- components include, slides, whiteboard, document sharing, screen sharing, pre-recorded video, LIVE video
09:05 -- Here to stay
-- business drivers are outlined on slide 10
-- impact on lead generation and increasing sales revenue
10:30 -- New Technology (review slides 11 - 19)
-- many suppliers offering innovative technology
-- Cisco Tele-Presence (10:30)
-- Microsoft Roundtable (11:44)
-- Apple Conferencing (12:30)
-- Access Grid (14:05)
-- IBM Second Life (15:20)
-- Tixeo (16:25)
18:00 -- Sales & Marketing Extension
-- webinars compliment face-to-face activities, telemarketing, trade shows, hotel seminars
-- building brand awareness and generate leads
20:35 -- Creative Case Studies
-- how to present to an audience
-- using camcorders and webcams
-- connecting boardrooms and hotels for group presentations
-- holding a wine & cheese social hour or beach BBQ online
25:45 -- Benefits
-- slide 23 outlines the many benefits of a webinar
29:00 -- Next Steps
30:24 -- Mailbag Comments
-- Comment from Donna Papacosta Trafcom News
-- Should I use a webcam during my webinar?
33:02 -- Farewell & Thanks



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